Fintech · Design study
Money asks for calm.
A self-directed design study: a personal-finance product's website, built end to end to answer one question — what makes a stranger trust a screen with their money?
- Type
- Design study — self-directed, no client
- Sector
- Fintech / personal finance
- Scope
- Full site — design, copy structure, motion, build
- Stack
- Hand-coded, deployed on Vercel
- Status
- Live study, linked below
The reasoning
Trust is a design output.
Finance sites fail in one of two directions: so corporate they feel cold, or so playful they feel unserious about your money. The study sits deliberately between — generous white space and a restrained palette doing the “we’re stable” work, while plain-English copy and honest numbers do the “we’re on your side” work.
The structural decisions follow from that: numbers set large and legible because they are the product, one primary action per screen, and motion kept to gentle emphasis — nothing that moves fast near your balance.
