Auditfirst.Improveforever.
Before we build, change or spend anything, we find out what's actually going on — in your website, your search presence and your ad account. Every finding points at something you can check yourself. Then the audit becomes a plan, and the plan becomes a monthly habit.
If we can't point at it, we don't claim it.
Audits in this industry have a bad name: forty pages of screenshots, traffic-light scores nobody explains, and a quote at the end. Ours work differently. Every statement traces to a figure someone can check — read from your own accounts, your own site, or the live web, each one dated and sourced. Where we can’t establish something, the audit says so plainly instead of guessing.
And an audit isn’t the product — it’s the start of the loop. Find the issues, fix the ones the evidence says matter, measure what happened, repeat. That loop is what we actually sell.
The website audit.
What a stranger’s first five seconds look like, and what the code underneath is doing to your chances. You get a plain-English findings document: what’s working, what’s holding you back, and the fix list in priority order.
- Speed
- Real-device load times, Core Web Vitals, what's making it slow and what fixing it is worth
- Conversion
- The path from landing to enquiry — where visitors leak, what's missing (number, proof, next step)
- Trust
- Does it read like a real business — reviews, credentials, consistent details, working links
- Structure
- Headings, titles, schema and sitemap — the skeleton search engines and AI agents actually read
- Accessibility
- Contrast, keyboard navigation, screen-reader sanity — checked, not assumed
- Mobile
- Tested on a real phone, because that's where your customers are
The SEO audit.
Where you actually appear for the searches that bring in money, who is taking that work instead, and the structural reasons why. Run live against the real results — not a tool export.
- Visibility
- The searches that matter in your market, checked one by one — where you appear, who wins each
- Competitors
- The sites taking your traffic, crawled: their pages, content depth, reviews and what structurally beats you
- Local
- Google Business Profile, map pack, citations, NAP consistency, review position
- Technical
- Indexing, canonicals, redirects, schema, crawl signals — the plumbing Google judges you on
- Content
- The pages and doors you're missing — services, locations, questions your customers actually search
- The cost
- What the gap is worth in ad-market money, so priorities are commercial, not cosmetic
The Google Ads audit.
If you’re already spending, this is usually where the biggest money is hiding. We read the account’s full history — campaigns, billing, change log, call data — and reconstruct what your spend has actually been buying.
- Measurement
- Is conversion tracking real? Accounts routinely optimise toward goals that have never fired — we check every action
- Spend history
- What was spent, when it rose, and what changed — read from billing, not from memory
- Structure
- Campaigns, match types, negatives, schedules and targeting — set up to fit how your customers actually buy?
- The ads themselves
- Does the copy carry your name, number and reviews — or a string of keywords?
- Calls
- For phone-driven trades: what the call data shows about when customers ring and what happens when they do
- Provider review
- If someone manages it for you: what the account says was delivered for the fee — evidence, not accusation
We ran it on ourselves first.
The audit system you’d be buying is the one we point at our own business. In August 2026 we ran the full visibility audit on heliumstudio.co.uk — and it told us, bluntly, that our one-page site wasn’t in the contest for a single target search. The site you’re reading is the fix list being worked through, in the open. If we’ll say that about ourselves, you can trust what we’ll say about you.
It’s the same discipline we bring to client work — like the audit-then-rebuild behind ResQ Tyres.
The audit becomes a habit.
A one-off audit decays — the web moves, competitors publish, accounts drift. What compounds is the cycle.
Baseline
The starting numbers, frozen and dated, from your own accounts. This is what we're judged against — it never gets quietly adjusted.
Fix
The highest-value items first, agreed with you before anything goes live or spends a pound.
Measure
Every change dated; its effect read 30 days later. The changes that did nothing get recorded too — that honesty is what stops wasted repeat work.
Report & repeat
One page a month: what moved, what we did, what's next. Then the loop runs again. We don't do one-offs — we grow with you.