Legal · Design study
Authority doesn't raise its voice.
A self-directed design study: a law firm's website built to look like advice worth paying for — where every design decision answers to the one conversion that matters, the booked consultation.
- Type
- Design study — self-directed, no client
- Sector
- Legal / professional services
- Scope
- Full site — design, copy structure, motion, build
- Stack
- Hand-coded, deployed on Vercel
- Status
- Live study, linked below
The reasoning
Restraint is the argument.
Law firm sites tend to shout — stock gavels, skyline photos, “excellence” in the first sentence. This study makes the opposite bet: that a prospective client reads calm, typographic confidence as competence. Serif-weighted hierarchy, long measured lines, hairline rules, almost no colour.
Underneath the quiet, the site is ruthlessly practical: practice areas one click from anywhere, the consultation booking always in reach, and motion held to the barest settling of content — a firm hand, not a performance.
